How to write a rental property advertisement
Wondering how to write a rental property advertisement? You’re not out of line. Writing the perfect advertisement for your rental property is critical. A well-written description will attract and motivate tenants to contact you. They’ll read the listing and instantly start visualising life in your rental home with a desire to know more.
Get it wrong, and you will turn tenants away!
Let’s look at our top nine tips for writing an effective rental property advertisement.
9 tips to writing your rental property advertisement
Tip 1: Highlight the benefits of your property
In the first sentence of the first paragraph of your rental advertisement, sell the benefits of living in your rental home. Aim to get an emotional reaction from potential tenants.
Create a list of benefits for the property. Consider the following:
- Size of the rooms
- Ambience and character features
- Modern fixtures
- Views and outdoor space
You may need to undertake some research to clearly establish what the benefits of your rental property are. Consider looking up other rentals the same size in the same location and comparing their features with yours. Use our compare feature to compare rental properties on RentEzy. Learn more.
Your aim is to find your unique selling point (USP): what makes your rental different or at least comparable to what else is available on the market.
Tip 2: Use descriptive words in your advertisement
While a picture is worth a thousand words, your advertisement doesn’t need to be, but it must use descriptive words to its advantage.
Do keep in mind that there is no need to show off. It’s important to use descriptive words that potential tenants can relate to. You have to use words to describe your property that will get the renters’ attention.
For example, instead of ‘three bedrooms’ you could say ‘three spacious and sunlight-filled bedrooms’. Not ‘large balcony’ but ‘entertainer’s balcony with access from living room and master bedroom’.
Try looking at your property’s photos and describing what you see. This may help you identify appropriate descriptive words to use.
Tip 3: List key features
Highlight to tenants the key features of the rental property. Use a bullet list. Start with the most impressive features first working down to the least impressive.
Even if you have focused on the feature in the introduction to your rental advertisement, make sure you include it in your list of features.
Tip 4: Sell the location
It’s all about location, so sell to potential renters the services, facilities, schools, and other conveniences that are close to the rental property.
While some renters will know the location well, others won’t. So consider the needs of tenants who would be suitable for your rental property and the needs they would have. For example, if you have a three bedroom home, then the tenants will likely be a family and will need access to schools.
Related: Must-know tips for new landlords
Use a subheading to identify location features, and then list the distance to each service. Make sure you identify whether that’s walking distance or driving distance.
Tip 5: Use labels effectively
Make it easy for tenants to shortlist your rental property by selecting and using labels effectively. Labels include the property type, special features, districts, status, and other features inside and outside of the home.
Be thorough in choosing the right options for your property. Is it a unit or apartment? Are pets allowed? What district is it located in? Select every feature that applies to clarify for tenants what is available in the home.
Tip 6: Make it accessible for all tenants
Your rental ad needs to be accessible to all tenants. It’s up to tenants to decide if your property is right for them, not for you, as the lessor, to tell renters whether they are suitable or not.
The moment you start describing what tenants suit your rental property in your rental listing, the moment you start discriminating against people.
While you can specify that you don’t want tenants who smoke, you cannot say you want a working couple, young family, or single female. You may have an idea of who your ideal tenant is, but you can’t eliminate potential tenants because of their race, sex, marital status, and so on.
When you advertise your rental property with RentEzy, we will moderate your listing immediately after it is published. If we identify an advertisement that includes inappropriate screening statements, we will contact the home owner and advise the information needs to be removed or edited.
Tip 7: Be detailed and concise
You’re not writing an essay and you’re not writing a shopping list, so make sure the rental advertisement is detailed and concise.
Related: Can I charge tenants for water?
Once you have drafted your description, peruse it to see if you can remove excessive wording and duplicate and irrelevant information. Each sentence should add something to the description of your rental property. If it doesn’t, get rid of it.
Tip 8: Keep it professional
Even though you are a private landlord, your rental advertisement still needs to be professional. This means leaving out personal information in the rental listing.
Exclude any information that describes who you are, why the rental is available, and anything else that is personal. Prospective tenants don’t need to know that to decide if your rental property is worth an inspection.
Keep personal stories and information for the open inspection. While you are getting to know tenants as you show them through the rental property, you may decide to share some of this information. However, the rental ad should be strictly professional.
Tip 9: Use correct grammar and spelling
An advertisement with grammatical and spelling errors looks unprofessional to tenants, so ensure you use correct grammar and spelling when writing the property description.
Overuse of capitals is something to watch out for. Only use initial capital letters for places and brand names, not descriptive and common words.
In Australia, we use English (Australian), which means the use of ‘s’ instead of ‘z’ most of the time.
The good news is, rental advertisements on RentEzy are all moderated after they are published for grammatical and spelling errors including the use of capital letters.
Put your rental on the market
Now that you know how to write a good property ad, it’s time to put your rental on the market.
Advertise your rental home with a sleek listing that attracts the right kind of tenant. Take advantage of our FREE trial and create your advertisement in 10 minutes or less.